With a population of around 330,000, the region of Central Coast has a broad market that still needs to be tapped for business. As per a recent report on Economic Development Strategy published by the Central Coast Council, around 80.6% of residents access the internet daily. The usage mainly deals with the search for a piece of information or shop for a product online.
As the population of Central Coast is relatively young and estimated to grow at the rate of 0.9% every year, there are many economic opportunities lined up for the future. The urge to connect with family, friends, and businesses grows naturally with the usage. This would only create more demand to connect or shop online. Small businesses in Central Coast are already witnessing a surge in demand for local services.
SEO Central Coast Agency, Clicks Marketing explains more about how SEO can help your local business to get more visitors.
SEO comes in handy for local businesses as it ranks a website better. It is of utmost importance to get ranked on the first page of search results as 60% of users do not move on to the second page. Let’s look at the different ways SEO can help attract more visitors to Central Coast business websites:
1. Follow the trend
The age of talking to individuals over the phone or in person to conduct a survey is over. In the digital world, all of it is available on the internet.
Ubersuggest is a tool that lets you analyse what terms are being searched for the most in your niche. For example, if you wish to write a product description for a laptop, you can check which terms are used largely. If the most used term is discount, you can use it either as a primary or secondary keyword and mention it in your content.
2. Optimize every page
The content on every page of your site differs based on the topic. A page on your Central Coast business website may describe the services you offer. In such a case, you would need to highlight the word “services” and the other keyword, say “Central Coast”, to get enticed.
One would only need to use the right SEO title and SEO meta description for every web page.
3. Regular updates
It is essential to post content regularly on your website. It keeps the website alive and maintains its rank on search engines. Additionally, it encourages a visitor to engage more with your website—the more frequent the updates, the better the chances of increasing the engagement and lead conversions.
Regular updates can be related to a trending topic on the internet or helpful blogs about a particular product or service that you offer.
4. Increase compatibility
Computers were hot when they were introduced first in the market. The focus then shifted to laptops due to the convenience that they offered. The focus is now on smartphones as they are easy to carry and operate on the go. Interestingly, a recent trend indicates that 60% of all searches on the internet are done using a mobile phone.
Thus, making your website more mobile-friendly is a definite way to get more visitors. A search engine, without any doubt, ranks a website based on its compatibility and loading times on all platforms.
5. Use infographics
Take YouTube, for example. The first thing that attracts a user is the thumbnail. A thumbnail is what gets a content creator more views than their competitors. Similarly, customizing the thumbnail of your Central Coast business website can help you get more visitors.
The same concept can also be applied while working on the content. An image makes it easier for a reader to understand the information. The way you present information to your visitors could help them stay longer and urge them to be buying customers. Thus, a good balance of text and other design elements is a must, as no one would want to read pages of content. Remember to keep it original and exciting.
Underestimating the power of SEO is a huge mistake. It is a powerful tool for Central Coast businesses that are looking to get more visitors to their website.